travel

Google’s cleverly devised notion of ‘micro-moments’ poses interesting challenges for travel agents who want to continue to drive new customers to their websites. Don’t know what a micro moment is? […]

Programmatic technology allows marketers to efficiently bid and place ads using data, enabling them to reach consumers with targeted messaging, on the right device, at the optimum moment of engagement. […]

With data volumes that are booming exponentially, as well as diversifying analytics user profiles, the democratisation of web analytics is in full swing. A recent Gartner study emphasises the omnipresence and essential […]

To use the industry jargon, it is the ultimate “disruptor”. Airbnb, the website that allows homeowners around the world to rent out their spare rooms, has had a seismic impact […]

NB: This is a viewpoint by Gadi Bashvitz, founder and CEO of OLSET. In the past few weeks I have been asked many times by partners, customer and friends what […]

NB: This is an article by Bobby Healy, CTO of CarTrawler I believe that Google poses the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel […]

Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after […]

Hoteliers never seem to agree what point in the industry cycle we’re in, and right now is no different. Is it the “Golden Age of Travel,” like we heard at […]

A few weeks ago Air Berlin demonstrated its Progressive Web App during the Google I/O developer conference. It’s staking a claim as the first airline with the service which enables […]

If the traditional travel agent is dead, it might be because they’ve been replaced by social media. As a powerful tool for travel marketers, and hoteliers in particular, social media […]