travel

It was only a few years ago that the growth in the global economy — and that of travel — was centred on the so-called BRICs (Brazil, Russia, India and China). Each […]

Travel has become a commodity in many markets, making price the only differentiator but big data can help to differentiate offers, writes Andrew Hennigan In many cases travel has become […]

There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]

The latest analysis from Amadeus uses a “scenario planning” methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the […]

It’s no secret that consumers start their holidays online or on mobile. New research shows that for millennials it’s as many as half using their mobile to research and buy […]

A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]

Travellers who use Airbnb tend to be motivated by the service’s practical benefits (low cost, convenient location, and household amenities), and usually rent entire homes rather than sharing the accommodation […]

WeChat has become a marketers’ best friend when it comes to conducting a social network campaign in China, in this article we will first have a look at WeChat’s main […]

With the release of the Google Trips Android and iPhone app earlier this week, I decided to plan and visit London using the latest app from the search engine giant […]

There will be a shift in marketing budgets towards technology that helps travel firms convert their browsers into bookers in the next two years, according to an analytics specialist Cloud […]