travel

Relying on user generated content (UGC) in social media marketing can be a gamble. It can work if you have a great creative idea, a sizeable existing audience and a […]

The travel industry is continually facing disruption, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend […]

Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]

  Travel distribution faces a range of potentially huge disruptions over the next 10 years that will significantly impact industry players and their business models. We examine the potential disruptive […]

With travellers’ behaviour becoming ever more dynamic and socially connected through the use of mobile technology, tourism practitioners stand to benefit from a distinct conceptualisation of the travel context. The […]

Forget being put on hold on the phone – customers today make a beeline for the airlines’ social media handles and work their way from there. From updates on crises, […]

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]

NB: This is an article from Amadeus Online travel shoppers are often oblivious to which site they use to make a purchase, whether it is a metasearch or an OTA […]

For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]

As 2016 draws to a close, there has been one movement that has surpassed them all during the last 12 months – mobile. There are more than 128 million Google […]