travel
Facebook Adds ‘City Guides’ Travel Planner
Count Facebook among the latest technology providers to jump into the travel planning game. The tech giant has launched, in a limited release, its new “City Guides” travel planner app. […]
What’s on the Mind of Airbnb New Head of Business Travel
Airbnb is quickly carving a place for itself in the managed travel space. In the past two years, the company has launched tools geared toward travel managers, partnered with a […]
Six top business travel trends in 2017
According to market research firm Frost & Sullivan, a dozen ‘mega trends’ will determine the way we work, rest and play in the decades ahead. Each is a global force […]
Data, data and more data: travel’s big driver in 2017
On Day One of the Atlanta Summit last week, senior executives from Wyndham, Kimpton, Tauck, Delta Airlines and more, identified numerous ways to put data into action Travel companies, big […]
How brands are targeting business travellers
Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape. But what about those looking for basic comfort and convenience? According to a survey […]
10 Successful Travel Digital Marketing Campaigns
Digital transformation has empowered travel consumers, while fundamentally impacting the way they buy, experience and share their vacations – before, during and after their trip. 96% of travellers say travel reviews […]
4 Tips for Facebook’s Dynamic Ads for Travel
In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic […]
2017 travel trends and hotel industry opportunities
The pace of innovation across every industry and every company is astounding today, from natural language processing and data sciences to artificial intelligence and virtual reality. How exactly these mega […]
Shooting the big data arrow to capture consumer hearts
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers? Chris Nurko, global chairman of FutureBrand, believes that as hospitality brands […]
Where are the Business Travelers? Strategies and messaging
A few months ago we were in the middle of 2017 planning and were talking to travel advertisers about their top goals for the coming year. One of the most […]