travel
The Covid-19 Impact on U.S. Travel Market
While the overall declines in search behavior and the rise of cancelations present headwinds for all travel marketers, pockets of opportunity still exist
Is Bleisure Still a Thing? Spoiler Alert: It Definitely Still Is
Bleisure travelers tend to be greater spenders during their “micro-vacations”. With their company picking up the bill they can spend more on in-hotel expenses than a typical guest might
Greater Restrictions on Airbnb Shift Marketplace Dynamics
Airbnb gained popularity due to lower pricing and demand for “authentic” experiences. However, after adding occupancy taxes and guest service fee, Airbnbs are not always cheaper than hotels.
Managing Revenue Amidst Global Travel Restrictions
The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. NB: This is an article from IDeaS As the coronavirus nears pandemic proportions and Chinese […]
Benchmarking 101: Running an Effective Health Club/Spa
Remember that your spa and health club metrics should always give you insight into your operations. These numbers open up opportunities to leverage your assets for what matters: profit
Tips for Driving Conversions and Creating Lasting Traveler Impressions
Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition
Understanding the Solo Traveler, Bookings are on the Rise
Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years and searches for “solo travel” were up nearly 600%
The Race for the Customer and the Connected Trip
Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges
Discover the Latest Travel Technology Buzzword of 2020
One new travel technology that has recently started to bubble up more often is the ‘connected trip.’ What the heck does that mean, and what are the opportunities and potential challenges for hotels?
Hoteliers Should Account for Travel Distance and Offer Different Packages
Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions