travel

COVID-19: Insights on Travel Impact, Europe

These forward looking insights will hopefully help travel marketers shape their strategies as the industry recovers from this outbreak

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European Tourism Faces Turbulence only Weeks after Restart

Europe’s tourism revival is running into turbulence weeks after reopened borders, with rising infections in Spain and other nations causing concerns

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Road to Recovery: Preparing for the Return of Business Travel

Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again

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Italian Tourism Still Suffers Despite Post Lockdown Measures

The revenue from tourism activity is urgently needed to mitigate the socio-economic consequences of the lockdown and to get the economy going again

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COVID-19 Consumer Sentiment: The Travel Tides Have Turned Again

We asked a new question about the preference of mask ordinances in travel destination, and broke out questions based on responses. There is a clear divide

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Consumer Engagement with Travel Sites Dips with Resurgence of Covid

Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later

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Inflection Detection: How Travel Brands can Capture Upswings in Demand

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

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What do Changing Holiday Habits Mean for Europe’s Hotels?

With many countries still easing out of lockdown, people are reluctant to book far in advance even when hotels offer fully refundable bookings

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The Value of Travel Loyalty in a Crisis

Frequent flier and loyalty programs are drivers of cash flow, overall revenue, and long-term customer retention. And they can be a leading profit center

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Three Ways Covid-19 will Change how Travel is Booked

Far away lands are off the table for most of us. According to the survey, 70.1 percent of travelers expect to first travel domestically

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