travel
Visit Group and Atomize Announce a Strategic Partnership
This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel
Does Off Season Travel Exist Anymore?
There are still some peak seasons and those peak seasons remain really busy, but the off season is getting busier and busier as well
McKinsey: What is the Future of Travel
Travel is back, but traveler flows are shifting. Three major shifts have been identified that industry stakeholders should consider for the future
Why Data Collaboration is Now a Travel Marketing Imperative
By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek
McKinsey: Travel a Top Priority, Especially for Younger Generations
Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge
5 Steps to Master the Inspiration Stage of the Guest Journey
The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase
Boosting Customer Loyalty: Chatbots are New Travel Tech MVP
Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions
What Luxury Travellers Want, and How to Attract Them
A big benefit of appealing to the luxury market is these most affluent travellers have the wealth to continue to spend despite global economic turmoil
Why Stages of Buyer’s Journey Matters for Travel Advertising
We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market
How Hotels Benefit from Consortia and TMCs
Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels