travel

image about Visit Group and Atomize Announcing a Strategic Partnership

Visit Group and Atomize Announce a Strategic Partnership

This partnership extends beyond two complementary technologies; it seeks to establish a unified digital ecosystem that covers all facets of digital travel

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Does Off Season Travel Exist Anymore?

There are still some peak seasons and those peak seasons remain really busy, but the off season is getting busier and busier as well

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McKinsey: What is the Future of Travel

Travel is back, but traveler flows are shifting. Three major shifts have been identified that industry stakeholders should consider for the future

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Why Data Collaboration is Now a Travel Marketing Imperative

By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek

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McKinsey: Travel a Top Priority, Especially for Younger Generations

Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge

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5 Steps to Master the Inspiration Stage of the Guest Journey

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

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Boosting Customer Loyalty: Chatbots are New Travel Tech MVP

Chatbots are transforming the industry’s approach to loyalty and rewards programs by streamlining customer service and offering personalized interactions

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What Luxury Travellers Want, and How to Attract Them

A big benefit of appealing to the luxury market is these most affluent travellers have the wealth to continue to spend despite global economic turmoil

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Why Stages of Buyer’s Journey Matters for Travel Advertising

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

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How Hotels Benefit from Consortia and TMCs

Consortia and Travel Management Companies (TMCs) act as pipes, channeling a stream of potential guests toward hotels

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