technology

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good […]

If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. NB: This is an […]

If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]

It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]

“A new internet for the travel industry”: Why blockchain matters Here are three reasons why we think blockchain should be something that hoteliers have on their radar: It has the […]

Today’s travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain’s central reservations systems (CRS). As a […]

As metasearch marketers say goodbye to 2017 and prepare for 2018, one question on everyone’s mind is, “What is new in metasearch for 2018?” One answer to that question is […]

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but […]

On January 12th, Facebook’s CEO Mark Zuckenberg announced that Facebook will change how it prioritizes content that users see in their news feeds focusing on meaningful interactions between people. Facebook explains […]

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important […]