technology

Although we might wish we could – consumers don’t tend to impulse buy holidays! NB: This is an article by Johnny Francis, Head of Data Science and Advanced Analytics at […]

Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color […]

Voice search is the latest buzz in the digital marketing community. With companies like Gartner predicting that by 2020, 30% of searches will be voice, hotel marketers are eager to […]

If you were to call a hotel, which would you rather get: an automated system that spent fifteen minutes and eight side menus to get through without resolving your problem, […]

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good […]

If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. NB: This is an […]

If your hotel’s strategy for marketing on Facebook is sharing photos or blog posts to your page, I have some bad news. Not only has this been a low-performing strategy […]

It is no secret mobile search has become more popular over the past decade. With the popularity of smartphones and mobile devices there has been a noticeable and consistent increase […]

“A new internet for the travel industry”: Why blockchain matters Here are three reasons why we think blockchain should be something that hoteliers have on their radar: It has the […]

Today’s travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain’s central reservations systems (CRS). As a […]