technology
The Front Office Manager’s guide to hotel CRM
The front office of a hotel works in real-time with every guest. Unlike marketing, who focus on engaging with guests before and after their stay, the front desk must ensure […]
Why Choose a Science-Based RM System Over Rules-Based
We have all been there: you, sitting at the table with the rest of your Executive team, going through a demonstration and sales pitch of a revenue management system. NB: […]
Navigating Hotel Industry Changes With A New Mobile PMS
While the traditional, legacy PMS was confined to a dedicated desktop behind the front desk, mobile and cloud-based PMS frees that technology (and your staff) from those previous limitations. NB: […]
8 simple tips for a great hotel website
Are you keen on getting a dedicated hotel website? This would be a smart choice, as your property website is often the first impression received by potential guests, and the […]
Death to PMS Interface fees!
The cost and time invested in interfaces between legacy PMS and third-party systems have plagued the hospitality industry for years. It’s time to demand a better way. NB: This is […]
New Look for Google Mobile Hotel Ads
“This year is going to be the year of mobile” is a talking point you have likely heard every year for the past five years, and the soothsayers of mobile […]
Cloud PMS : A Safe Bet for Security, Liability and Payments
PMS, a hotel property management software system, was traditionally defined as a platform which enables hotels to manage their front-office requirements such as billing, room assignment, booking reservations, and all […]
Dissatisfied with Your CRS? You’re Not Alone
Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]
The Checklist for Revenue Management Success
Today, a state-of-the-art hotel revenue management solution is capable of generating tens of thousands of optimal pricing decisions on a daily basis. There is reason to believe that capabilities will […]
A hotel’s guide to image SEO in 2018
Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts. […]
