technology
CRM: A Hotelier’s Guide, part 2 — The expert view
CRM is about curation of the entire customer lifecycle — from her first trip to her last. True CRM includes a plan for every interaction with the traveler, whether the […]
How to Use Facebook & Instagram Live?
If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]
How A PMS Improves Your Hotel’s Operational Efficiency
A hotel property management system (PMS) is effectively the lifeblood of most hotels. Originally it was installed so that hoteliers could manage their reservations but as guest expectations continue to […]
Hotel Chatbots: How to Create Great Customer Experiences
Hotel chatbots are the modern day equivalent to a concierge, and one of the latest technologies being used to improve experiences. Guests can check in, check out, make reservations, and […]
How Mobile Page Speed Will Affect Your Rankings in 2018
Understanding the importance of optimizing page speed for mobile can be a game-changer. Consumers are getting faster (and more digital savvy) as they navigate the world of mobile research. As […]
How Voice Search Will Impact Travel Marketing
Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]
How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts
Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]
Guide for Hoteliers: How To Improve Your Website
This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website. Sometimes, the simplest changes to […]
CRM: A Hotelier’s Guide, part 1 — The building blocks
Hotels train staff to ask that question. But should they? We don’t think so. Firstly, posing that question to a returning guest will likely leave them feeling pretty underappreciated. Second, […]
Training Your Hotel Staff On A New PMS Should Take Minutes, Not Days
Time is an incredibly valuable currency, especially in the hospitality world. Running a hotel effectively requires efficiency and guest-focus to always be top of mind — which means your staff, […]