technology

Understanding the importance of optimizing page speed for mobile can be a game-changer. Consumers are getting faster (and more digital savvy) as they navigate the world of mobile research. As […]

Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]

Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website. Sometimes, the simplest changes to […]

Hotels train staff to ask that question. But should they? We don’t think so. Firstly, posing that question to a returning guest will likely leave them feeling pretty underappreciated. Second, […]

Time is an incredibly valuable currency, especially in the hospitality world. Running a hotel effectively requires efficiency and guest-focus to always be top of mind — which means your staff, […]

Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

Our industry is ripe for all kinds of disruption. The two big disruptors today are online travel agents and home sharing services. NB: This is an article by David Lund, […]

Revenue management is not easy. Maintaining complex, sophisticated systems requires RM analysts with an often tough-to-find mix of market knowledge, business acumen, analytical and communication skills. NB: This is an […]

American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. NB: This […]