technology

Google Signals Its Vacation Rental Ambitions

Google is making a push to professionalize and increase its portfolio of vacation rental offerings, and that means enlisting property managers, and entering into new partnerships.

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Encourage Direct Bookings Through a Positive User Experience

There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.

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sad face reflecting how technology claims about increasing revpar are not always delivered

Killer Customer Service: Does Your Tech Provider Really Care?

Killer customer service isn’t impossible to find; it simply requires a company that has made a core commitment to providing it across all aspects of the company.

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How Analytics Can Drive Your Hotel’s Revenue Performance

Analytics help hoteliers make better use of their data, enhancing the effectiveness of their forecasting capabilities to explore, predict and optimise revenue.

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How Hospitality Providers are Driving up Revenue with the Help of Chatbots

It seems that industry professionals have embraced the change hotel chatbots bring to the table and are eagerly anticipating to see the evolution of AI and how it will reshape hospitality and travel.

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Why Your PMS Should Do More Than Just Manage Your Property

Ultimately, your PMS should do more than manage your property, it should keep your property ahead of industry trends, boost profits and exceed guest expectations.

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Smarter Data Journeys: The Tricks OTAs Are Already Using

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

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What Would Happen if Google or Amazon ran a Hospitality Business?

We strongly believe that hospitality can be a powerful guardian of culture, promoting ‘real’ high-touch and making sure that DeepMind will not go on a holiday instead of us.

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How a Hotel Website Helps Independent Hotels Win Direct Booking

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

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3 CRM strategies to improve guest loyalty

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

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