technology
Chatbot Messaging or Just Messaging – What’s the Difference?
Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands
Get to the Point and Get More Bookings
The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention
Optimize Your Booking Engine Layouts
Hotels invested in the need for direct booking strategies to stand out from the crowd. The booking engine layout plays an key role for the following reasons
The Art of Rate Shopping
While a Rate Shopper is critical to understanding comp set. Without the right tools to understand your own rates and distribution your actions may be futile

Leveraging Hotel Data to Shake Off Demand Uncertainty
Equipped with pertinent data to back up the choices you make, you’ll feel more secure knowing that each step you’re taking is grounded and supported
Track Recovery In Action With These 3 KPIs
While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior

Simple Ideas and Steps to Improve your Direct Booking (Part 2)
We look at what happens when a booker visits your website, the biggest mistakes hotels make and simple tips to improve your chance of securing the booking?

Has the Role of the Revenue Manager Really Evolved?
In today’s video we are joined by Adrienne Hanna, Founder of Right Revenue Our discussion covers a number of areas with the intention of trying to explore if the role […]
Your CRM System Will Determine How (and if) Your Hotel Recovers
Having a great CRM system, and using it to its fullest, is going to decide who thrives, who just survives, and who doesn’t make it moving forward

Revenue Management: What can Hotels Learn from Delta Airlines?
If you equip your revenue manager(s), they will be able to be much more efficient and have more time to spend on the strategic aspect of their job