technology

If you equip your revenue manager(s), they will be able to be much more efficient and have more time to spend on the strategic aspect of their job

Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”

We discuss CRM importance to ensure your messaging is really targeted to your different personas and relevance as we move to a ‘cookie’ free world in 2023

Hotel revenue managers have their work cut out for them now during the COVID-19 environment and once travel demand resumes

We talk with Alan O’Riordan about how hotel technology can help drive the recovery, with hotels exiting in a much leaner, efficient and productive way

At the start of the crisis there were calls for hotels not to follow the pricing recommendations suggested by the RMS for fear it would lead to a race to the bottom

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

Using the downtime now to rethink your distribution strategy and direct sales channels to optimize your direct bookings is a good plan in any case

We talk with Dan Skodol of Cendyn about post crisis recovery shapes, scenario startegy planning and the importance of revenue forecasting as we exit