technology
Why Is My Hotel Not Converting Enough Direct Bookings?
As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience
7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve
6 Ways Hotel Technology Creates a More Personalized Guest Experience
Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level
Fixing the Fragmented Direct Funnel
As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about
Helpful Tips to Prepare Your Hotel For Reopening
As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings
Smart and Effective Hotel Upselling Through Artificial Intelligence
Machine learning technology is critical to upselling because it takes the guesswork out of what to offer when to offer it, and how to price it
Revenue Gone Wild – The Great Outdoors Meets the 21st Century
Competitive outdoor accommodation business of tomorrow will require a revenue management system that fully understands their operations to optimize revenue
Rejuvenate Your Revenue Strategy for 2021 and Beyond
As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward
Modern Guests, Modern Hotel
Modern hotels use tools or staff to make guests feel special. Modern hospitality means no BS, no time wasting, and guest-facing services delivered smoothly
Adopting a Smart Data Mindset in a World of Big Data
To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI
