technology

Sentiment Analysis in Hotel Reviews

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.

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Rejuvenate Your Revenue Strategy for 2021 and Beyond

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend

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Blockchain and Revenue Management: A Window Of New Opportunities

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies

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The Top 3 Features to Look for in a Hotel Booking Engine

As travelers increasingly book hotels online, having a booking engine will make all the difference between staying competitive and giving up direct business

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Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS

Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates

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The Hotel Website You Didn’t Know You Had

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

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Top 10 Trends Impacting and Transforming Meetings in 2021

With the anticipation of widespread vaccinations in late Spring, we are seeing early signs of pent up demand for meetings and gatherings

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4 Issues That Can Lower Your Hotel Forecast Accuracy

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

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7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

Simplify with Tech – Best Strategy for Revenue Managers 2021

Revenue Managers have the reputation for working with number focused, unwieldy reports. Those can be hard to follow for department heads less familiar

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