technology

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI

Especially in the current market, a powerful RMS can make the difference between missing wave after wave of demand versus riding every wave to the beach

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

Atomize plans to use its financing to continue developing its products and invest in distributing its platform to larger hotel chains and related segments