technology

Decide what are the most accurate hotel performance indicators, then define your objectives for each of them and build a plan on how to get the results

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience