technology

CRM data combined with audience data from website visits could give marketing campaigns a personal and relevant boost. David Benady reports Hotels and travel brands are sitting on a goldmine […]

Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]

Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]

It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]

Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]

GOING on a holiday is now a smoother process, with consumers able to explore and book travel and accommodations without having to go through middle-men. The online market for travel […]

Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of […]

Two important announcements at the love-in for hosts put on by Airbnb in the French capital this week – both with implications for the rest of the industry. First of all was the […]

What’s the point of buying and maintaining a sophisticated system and overriding it for the wrong reasons? There isn’t one….. ‘Cut fares, our load factors are unacceptable’. Sound familiar? It […]

 It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel […]