technology
Email Marketers Take Note Of Gmail Updates
Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks. Gmail […]
Engagement Rate Heralds Next Era Of Email Metrics
Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]
Hotels must ease booking shift from mobile to desktop
Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]
Hotel Chains’ New Direct Booking Strategy? TripAdvisor!
One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]
Man vs machine on battlefield of airline revenue management
Tom Bacon does not dispute the value of analysts but argues that there is definitely a central role for machine learning in RM Great revenue management analysts are invaluable. The […]
5 Things About Hotel Revenue Management (Pt2)
NB: This is an artilce from RateGain Hope you have gone through and implemented what we had shared in Part I of this blog series. Now you will agree that a revenue […]
5 Things About Hotel Revenue Management (Pt1)
NB: This is an article from RateGain In the super dynamic and highly connected digital world today, it is tough for a hotel to earn its bragging rights. Also, revving […]
Excited about new map ads from Google? You should be!
As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to […]
It’s All About The Pricing Algorithm
There are many, many components of a successfully integrated and automated Revenue Strategy system, each of which must work together to achieve optimal results. Often times the most critical things […]
Virtual Mind Reading Needed for Google Algorithm
The challenge of optimising for Google search is increasingly coming down to understanding how it is using artificial intelligence to emulate how the human brain works. Addressing travel industry professionals […]