technology
3 Ways To Leverage the Power of Platform Technology at your Hotel
While every hotel property has unique operational needs, there are some general guidelines that can help hotel managers apply the platform strategy to streamline their operation and drive tangible results. […]
Winning the Hotel Booking: Digital Marketing Summit Recap
In this article, we recap the third presentation from our Digital Marketing Summit for Hoteliers, “Winning the Hotel Booking.” The Booking phase is perhaps the most important phase of the […]
Google Travel Business Is Already Twice the Size of Expedia’s
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, increasingly, Ctrip? Not anytime […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
5 things about your hotel’s website that will scare guests away
October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month. And while you can certainly spook things up at […]
Can marketing automation raise your online review scores?
NB: This is an article from Ryan Solutions I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a […]
Proven Hacks for Hotels to Capitalize on OTAs
The Battle against OTAs isn’t just fought at the traveler’s booking stage. In this highly competitive market, hotels much deliver exceptional service if they are to succeed. OTAs are an […]
The Science Behind Increasing Direct Bookings
With the ever-growing importance of the direct booking channel and the increasingly complicated path-to-purchase behavior of the multi-channel and multi-device travel consumer, today’s hotel website can simply no longer afford […]
Massive mobile expansion planned in travel over next three years
Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]
Create Epic Hotel Marketing Content with Limited Time & Resources
The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]