technology

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

We look at the data, the potential value, and examples of correlations and cause-effect relationships that could benefit hoteliers

The revenue trend insights presented here offer a glimpse into the key drivers that are shaping the hotel industry’s financial landscape

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

The key to revenue management is following data trends and using insights to set the right pricing, AI is perfectly suited to support this hotel function

Ensuring optimal pricing, predicting market flux, and providing strategic insights, a Revenue Management System aids hotels in carving out a distinct niche

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

Where consumer expectations and industry landscapes continually evolve, sticking to a single-dimension strategy like an RMS for room revenue is insufficient

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts