technology

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in […]

Application Programming Interfaces (APIs) have been gaining relevance among hoteliers to transform their business and develop their digital capabilities for some time, but have they truly been harnessed to their […]

Improvements in hotel technology have been enabling properties to think less about the behind the scenes processes and concentrate more on guests. Two years ago about a quarter of US […]

Intelligent robot assistants were once just the stuff of science fiction, yet thanks to the likes of Siri, Cortana, and Google Home, they’re now commonplace. We’re used to seeing them […]

Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]

A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]

More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]

You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know […]

Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]

After the turn of the century, distribution in the airline industry was a relatively simple affair.  Direct distribution meant the customer going straight to an airline’s website to make their […]