technology
Facebook demographics analysis reveals several startling truths
Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]
Hoteliers: “Being bookable and visible online is No. 1 business focus”
A report by the global hotel industry’s leading cloud platform, SiteMinder, has found that the ability to grow direct bookings and online presence is the top business focus for hotels […]
What does the future hold for guest and hotel relationships?
More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]
Do you know what’s in your guest data?
You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know […]
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]
The New World of Distribution: Spectrum not Binary
After the turn of the century, distribution in the airline industry was a relatively simple affair. Direct distribution meant the customer going straight to an airline’s website to make their […]
How Fairmont drove 20% More Revenue with Facebook’s Dynamic Ads
With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]
Selecting A Revenue Management solution? Ask the right questions!
Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many […]
Facebook’s Head of Travel on Hotels Going Mobile
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]
Can Your Data Answer the 5 W’s of Storytelling and Improve Revenue Strategy?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]