technology

Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer Study, 93 percent of TripAdvisor survey respondents ranked price as the most importance influence on accommodation […]

Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge […]

Whether it’s a five-star property providing five-star service or an economy hotel ensuring a warm welcome and efficient service, a property’s reputation and success are founded on friendliness, efficiency and […]

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid […]

In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both […]

I read an article recently about the slow demise of publishing. It looked into how publishing is hardly still an industry in today’s day and age, thanks to platforms such […]

According to web research company, Baymard Institute, two out of three (67.45%) online shopping carts are abandoned before purchase. Every travel retailer knows tools such as discount codes and flash […]

Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]

It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]

Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and booking hotels. And every hotel has unique needs when it […]