technology

With mobile now the preferred medium for visitors interacting with travel websites or booking hotels, it’s no longer a question of “mobile vs. desktop”. In the midst of the mobile […]

Google recently launched a filtering update to their desktop hotel search landing page that provides a more detailed experience for the user. These changes appear when the user selects “More […]

TripAdvisor indeed appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its […]

It’s hard to imagine a time before the shopping cart, but it really wasn’t that long ago. Sylvan Goldman, who owned a number of grocery stores in post-Depression America was […]

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends […]

With the advent of smart technology, your hotel has the potential to create positive guest experiences like never before. By leveraging real-time location data along with guest preferences and behavioral […]

In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]

The technology ecosystem in the hotel space is changing at a rapid pace. In some cases, companies seem to be appearing from nowhere, offering a brand new solution that solves […]

It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]

Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, […]