technology

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that […]

Never one to lag behind, Apple are testing Facebook’s mettle with the launch of their new iMessage integration, Business Chat. NB: This is an article from TripTease Apple’s new feature […]

Love it, loathe it or simply live with it; you know as well as I do that TripAdvisor is here to stay. I would imagine many of you even have […]

What are the top five ingredients in the race for ‘first to adoption’ that both hoteliers and tech suppliers share? NB: This is an article by Andrew Sanders, Vice President […]

When a hotel shops for a new PMS there is typically a single trigger that starts the process. It might be a simple as the hotel being brand new. Or […]

Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]

Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]

Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]