technology

Negative SEO: 6 Little Things with a Big Impact on Your Hotel Website

Negative SEO is a term usually used to describe an attack on your website by a competitor to lower your SEO. This can take the shape of spammy links being […]

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Is Your Hotel Showing Up in Local Search Results When it Matters

The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]

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Google Analytics: A Hotelier’s Guide

The ‘freemium’ web analytics service is the most widely-used of its kind in the world, and for good reason: it can give you almost any insight you need into the […]

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Is Organic Search Dead For Hotels ?

As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]

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Who Owns Your Guest Data? Your Hotel or the OTA

When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]

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In a mobile-only world will airlines charge for web bookings?

Right now airlines are introducing fees for bookings via the GDS but imagine a scenario five years down the road where an airline charges a fee for booking via the […]

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Placement Optimization on Facebook Dynamic Ads for Travel

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

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6 Ways Social Media Can Help Build Customer Loyalty

Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that […]

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Apple Business Chat vs. Facebook Messenger: what’s best for hotels?

Never one to lag behind, Apple are testing Facebook’s mettle with the launch of their new iMessage integration, Business Chat. NB: This is an article from TripTease Apple’s new feature […]

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Seven Techniques to help you avoid Negative TripAdvisor reviews

Love it, loathe it or simply live with it; you know as well as I do that TripAdvisor is here to stay. I would imagine many of you even have […]

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