technology
9 Issues To Consider When Buying Hotel Email Marketing Software
In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and failure both […]
Why Hotel Distribution Is No Longer a Job, but a Button
I read an article recently about the slow demise of publishing. It looked into how publishing is hardly still an industry in today’s day and age, thanks to platforms such […]
Seven ways to boost customer conversion rates with neuroscience
According to web research company, Baymard Institute, two out of three (67.45%) online shopping carts are abandoned before purchase. Every travel retailer knows tools such as discount codes and flash […]
Google Flight Search: a dead man walking?
Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]
Why travel brands should be investing in chat bots, now
It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]
Choosing best distribution strategy: Should it be as unique as your hotel?
Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and booking hotels. And every hotel has unique needs when it […]
Four ways to engage hotel guests on social media
When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. When a customer publicizes a problem, the immediate priority is to address […]
Hotel Technology Pendulum Swings Back to Best-of-Breed Approach
Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued. A single system providing everything from reservations through check-out […]
Google Hotel Price Trends Feature Now Available on Mobile
When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]
Is Google becoming the biggest hotel metasearch engine?
Google has always been a giant of the search world, but now it seems the behemoth is expanding even further to take over the metasearch arena for hotels and travel. […]
