technology
Social Media Marketing in the Hotel Industry: Trends and Opportunities
As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially […]
5 tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? NB: This is an article from GuestCentric Recently, hoteliers have […]
Google Testing Vacation Rental Search in Price-Comparison Tool
In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. In our checks Tuesday, we could find vacation rental filters for Barcelona, Berlin, Bordeaux, […]
Personalisation and Seamless Travel Key Drivers of Success
A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]
How to get more bookings through your hotel’s Facebook page
Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]
Will Google become a dominant force in hospitality?
Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use […]
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]
Revenue Management: Move from Tactics to Strategy with Data Integration
As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Integrating data […]
Travel apps need a data centric approach to marketing
It’s a case of good news/bad news for the travel app industry. The good news is that people are using apps to book travel more often than ever. The bad […]
Highly browsable experience improves travel brand visibility on Google
New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]
