technology
Kayak Providing More Granular Data For Your Clicks
At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]
What is Google Q&A and how can hotels use it?
A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]
Airbnb and instant booking: A recipe for market domination
Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]
How data and machine learning boosts personalisation in travel
Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]
12 Components You Need on Your Website to Drive More Bookings
The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]
TripAdvisor Teams Up with Snapchat for the Release of Context Cards
Snapchat has grown a lot in its six-year history. From selfies and flower crown filters to spectacles and geolocations, the company reports 173 million active daily users that post three […]
Does Your Hotel Marketing Sit On A Throne Of Lies?
You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]
6 Common SEO Mistakes from the Hospitality Industry
Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]
What is the ROI of Human Powered Website Live Chat?
“I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]
Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine
Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?” First we’re going to assume in this article that we are targeting […]
