technology
What is the ROI of Human Powered Website Live Chat?
“I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]
Great Hotel Marketing Starts At The End: Choosing the Right Booking Engine
Today we ask the question, “Is your PMS and booking engine the cause of your hotel marketing woes?” First we’re going to assume in this article that we are targeting […]
Summer brought major changes to Google, Instagram, and WhatsApp
The summer, other than bringing us the usual high temperatures and humidity, also brought a few major changes from some of the big social networking players: Google, Instagram, and WhatsApp. […]
“Dirty Data”: One source that might be harming revenue performance
Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]
Have You Chosen the Right Hotel Reservation System?
Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. In the recent times, small, midsize and large hotel owners are slowly […]
Which came first: the forecast or the price?
This is right up there with the philosophical riddle, “which came first, the chicken or the egg”. As a metaphor it provides lively conversation and debate, even when the answer […]
How to Use Facebook Advertising to Increase Your Direct Bookings?
With its detailed targeting options, Facebook advertising can be a fantastic source of bookings. But, you need to set up things correctly. If done poorly, Facebook advertising can cobble up […]
Could video chat become a new customer service trend in hospitality?
In August, Delta Air Lines introduced video chat as part of a customer service test at Ronald Reagan Washington National Airport. Five kiosks with “interactive screens” and phone receivers have […]
How Can Social Media Supercharge Your Hotel Reservations?
Social media is critical to the success of any hotel’s digital marketing strategy. Despite this, hotels of all types and sizes are not using it to its full potential. Below […]
Social Media Advertising and Why It Is Important for Hotels – It Works!
Try to imagine life today without social media. Can you? Do you want to? Most likely not. Social media is everywhere and it plays a uniquely essential role in our […]
