technology
Ctrip opens up data and cross platform synergies for destination marketing
With around 300 million registered users, Ctrip has accumulated a high volume of big data and consumer insights that can be used for consulting and directing services for marketing global […]
Google’s Heckmann on how machine learning will translate to better travel
Ahead of his speaking at WIT, Oliver Heckmann, Vice President, Engineering for Travel and Shopping, Google, shares what’s top of his mind on how new technology such machine learning/AI and […]
Driving Maximum Profit through More Direct Booking
In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]
Top 10 Things You Must Have in Your Hotel Chatbot
Following our last article about 6 Reasons why you should implement Chatbots for your Hotel, you’ve got to know what it takes to build one. However, if you’ve managed to […]
Is Your Hotel Website Optimized for Voice Searches?
Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]
Do Not Miss The Benefits of Hotel Price Intelligence
Pricing has always been an important aspect of any business as it plays a quintessential role in the effective running of all industries worldwide. Hotel price management, i.e., how the […]
Kayak Providing More Granular Data For Your Clicks
At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]
What is Google Q&A and how can hotels use it?
A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]
Airbnb and instant booking: A recipe for market domination
Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]
How data and machine learning boosts personalisation in travel
Data is everywhere but how do you create value for individual users? It isn’t easy but in this case study we hear how data science can deliver more personal results […]