technology
The Master’s Guide to Facebook Advertising for Events
Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already […]
How to drive direct booking on your hotel website?
Any hotelier with his own hotel website would obviously wish that his site would be one of the most sought after. He would also want his website to rake in […]
10 things you must look for in hotel management software
The right hotel management software makes a huge difference to the way properties are managed worldwide. The use of hotel software for one’s daily operations is beneficial to every type […]
Technology Bridging the Gap Between Operations and Guest Feedback
Looking back on the past year, one of the biggest buzzwords in the digital space has been the ‘tech stack’ (or technology stack). While there aren’t too many people talking […]
How to Manage Your Hotel Facebook Business Reviews
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. NB: This is an article from Travel Media However, the line between […]
Google Is Quietly Building a Facebook Page Killer for Local Businesses
In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]
Fragmented CRM Impacting Guest Engagement Efforts
Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multichannel and multi-touch point digital landscape. According to Google, the average consumer engages in 38,983 digital […]
Google Launches Updated Mobile UX for Hotel Ads
As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]
How Intuitive Is Your Site? A Usability Test Will Tell You
How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]
Google Flights’ New Look Moves Away From Travel Inspiration
Google began rolling out a new desktop interface for its Flights metasearch product in earnest on Friday. Most users who visit Google Flights in the U.S. on the Chrome Web browser are […]