technology
How to Manage Your Hotel Facebook Business Reviews
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. NB: This is an article from Travel Media However, the line between […]
Google Is Quietly Building a Facebook Page Killer for Local Businesses
In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]
Fragmented CRM Impacting Guest Engagement Efforts
Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multichannel and multi-touch point digital landscape. According to Google, the average consumer engages in 38,983 digital […]
Google Launches Updated Mobile UX for Hotel Ads
As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]
How Intuitive Is Your Site? A Usability Test Will Tell You
How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]
Google Flights’ New Look Moves Away From Travel Inspiration
Google began rolling out a new desktop interface for its Flights metasearch product in earnest on Friday. Most users who visit Google Flights in the U.S. on the Chrome Web browser are […]
The Smart Way Independent Hotels Can Manage Distribution
You’ve surely heard before that the big brand investment in direct booking campaigns trickles down to independents (by way of travelers being more aware of the value of booking directly). […]
The Best Hotel Technologies For Learning About Your Guests
Guest service technologies are changing incredibly quickly. Every week we’re hearing announcements about new products designed to improve the delivery of guest services and improvements to the ones we already […]
How to Analyze Your Hotel Website Performance
If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one […]
5 Useful Tips For A More Successful Newsletter
Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails […]