technology

The overarching theme for 2026 is execution. Efficiency and process optimisation will separate resilient hotels from those that struggle

Silos in Hotel will be broken by technology. The question is does this happen in a strategic way or in an uncontrolled manner that fuels conflict

Hotels that thrive in 2026 will be those that operate leanly without eroding their value proposition. This does not mean cutting headcount indiscriminately

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

Modern workflow automation has reached a mature stage, but for hotel executives, the real question is how to start effectively

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy

The people getting the most value from AI today are those using it in a way that gives them more control over their decisions, not less