technology
ITB 2026: Data Infrastructure Challenges Facing the Travel Industry
What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026
Successful Hotel CRM Adoption is About People, Not Tech
Hotels put so much effort into the Find and Book phases of the guest journey. Now it’s time to put the emphasis on the CRM in order to Grow
Your New Front Door: What the MCP Means for Hotels
The question is not if AI will change hotel distribution. It’s who will control the conversation when it does. This is where MCP is exciting for hoteliers
Why Hotel Chains are Rethinking Their Revenue Stack
We explore why legacy hotel revenue tech stacks break down at portfolio scale – and what modern chains are building instead
How Revenue Managers Can Escape Excel Hell and Drive Profit
The reality is that your current system has built a business where perfecting departments in isolation is actively sabotaging your overall portfolio profit
What Asset Managers Will Expect From Revenue Management
Revenue management is no longer a function that asset managers just “monitor”. It is a core lever of asset performance, risk control and value creation
Hotel Business Intelligence: A Practical Guide for Hotel Owners
A hotel business intelligence solution is essential for moving beyond the limitations of manual reporting and siloed property data
Room Pricing Mistakes and How Channel Managers Can Help
We explore common mistakes, how channel managers help, and how to start planning seasonal pricing strategies to capture peak demand
Why Hotel Dashboards Fail: Lessons for Sales Leaders
Most dashboards turn sales leaders into crime-scene investigators. Showing what happened, but not much help when trying to influence the future
Hotel BI vs Excel: The Hidden Costs
In hotels, the “cost” of Excel is found in payroll. When you look at hours spent on manual reporting, this “free” tool looks like the most expensive asset
