sales
Sales and Revenue Management: Why Can’t We Be Friends?
According to the 2019 AMEX Global Meetings & Events Forecast,1 the meetings industry is in a period of consistent growth, with small but meaningful increases projected in meeting sizes, length, […]
Solving the Broken Group Booking Process to Grow your Sales in 2019
There’s no denying it — 2019 is projected to be an exciting and, better yet, profitable year for the hospitality industry. NB: This is an article from iVvy With the […]
Increase Hotel Group Business by Appealing to Event Planners
As digital marketers, we can ramble off best practices for your hotel’s social media accounts, websites, and search engine optimization until we lose our voices. While our team members are […]
Turning Small Group Bookings Into Big Business
“How can I get the most bang for my buck?” — This is a concept that has guided consumer buying behaviours for decades. With each dollar spent or invested, we […]
10 Recommendations for DOSMs Seeking Better Results in 2019
We spend all our time helping hotels and resorts with their marketing and that includes working with some very talented and successful DOSMs. During the course of our collaboration, a […]
How Sales and Revenue Work Together to Avoid FOMO
The hospitality industry is in an unprecedented period of growth. However, this growth has not been driven by group. NB: This is an article from Rainmaker In the past decade, […]
The Hotel Upsell: Three Suggestions To Win The Risk-Reward Game
In an experience-driven industry like hospitality, online upselling is one of the easiest strategies a marketer can use to drive additional revenue. When the guest is already committed to booking, […]
Key Tools to Include in Your Group Sales Toolkit
Group business is growing. According to American Express, group hotel rates increased globally 2.8 percent on average over 2017, with North America seeing the greatest increase, rising 3.5 percent. And […]
Upselling Techniques: How to Increase the Value of Each Event
At the end of the day, there are just four ways to grow group business as a caterer or hotelier. Increase the number of clients you serve Increase the frequency […]
Cross Department Collaboration is Key to Optimizing Group Business
Getting the right group business in your hotel at the right time for the right rate requires a holistic approach from your entire hotel operations team. In the current environment, […]
