sales

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

The traditional RFP season is almost upon us and whilst contracting can happen at any time, we are all used to the manic few weeks that is ‘RFP season’.

Do you need to tackle alignment? To find out, first determine if the work within the Sales and Marketing functions is directly linked to the mission and business outcomes.

Adopting attribute based selling in Hospitality is a logical next step, and even though there will likely be challenges to overcome during the process, the long-term reward will be worth it.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.

The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. NB: This is […]

While the hotel sales environment has completely transformed, hotel sales training models seem to be stuck in the 1990’s. NB: This is an article from Doug Kennedy, President of Kennedy […]

Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. NB: This is an article from nor1 […]

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to […]