sales

Easy to shop, easy to book, easy to plan, easy to communicate. In short, that’s what meeting planners love about hotels. It’s the job of sales and hotel marketing to ensure you are delivering

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation

The end of RFP season does not mean it’s time to slow down for Business Travel Sales Managers, but instead it’s time to manage and maintain the accounts we’ve worked so hard to obtain

You can learn a great deal from previous years’ bookings. When did people previously book for Easter? Longer lead-in from the US market vs. domestic? What was your rough occupancy?

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars

Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.

While data suggests a decrease in group bookings, hotel DOSMs hoping to tap into new or additional markets to shore up group business need to look outside the 3rd party meeting planner tools

When it comes to digital marketing vs digital sales, lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the two are one and the same and use terms interchangeably

A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?

Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.