revenue

Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers

Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability

We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences