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sign post saying same old way or something new reflecting the need for change in the hotel industry which is the most commercially unleveraged sector if the world

From Inventory to Customer, The Evolution of Hotel Commercial Strategy

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

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4 glass jars filling up with coins reflecting the importance of hotels moving beyond adr and adapting a holistic revenue management strategy to increase profitability

Sustainability in Hotels: Where Are We and Where to Next?

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

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family sitting on a hotel bed illustrating the value of hotel package offerings to drive bookings, occupancy and revenue

Common Hotel Package Examples and Some Unique Ideas

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

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2024 Olympics: A Golden Opportunity for French Hoteliers

The right approach for your property will depend heavily on factors like proximity to an Olympics venue, guest needs and revenue generating services on site

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Why an RMS Is Not Enough: Hotels Need a Profit-Oriented Approach

Where consumer expectations and industry landscapes continually evolve, sticking to a single-dimension strategy like an RMS for room revenue is insufficient

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Google Hotel Reviews: Everything You Need to Know

We explore everything you need to know about Google hotel reviews and provide valuable insights to enhance your hotel’s reputation and attract more guests

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Elevating Hotel Profits: A Deep Dive into Dynamic Pricing

Dynamic pricing is like a chameleon for prices, changing to match what’s happening in the world around it. It’s about finding the right price at right time

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

10 Strategies to Captivate Guests and Generate More Direct Bookings

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

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different coloured jelly sweets reflecting the importance to a hotel of segmentation within their revenue management strategy

The Role of Customer Segmentation in Revenue Management

To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity

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7 Essential Ingredients to Dominate the Hotel Groups Market

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

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