revenue

Revenue management is a vast topic that touches on operations, marketing, effectiveness and efficiency, guest service and staffing and profitability

It is more important than ever for hotels to increase direct bookings. They give hotels more control over their pricing, marketing, and guest data

Hotels need a philosophical shift away from the rat race for short-term profit and move from asset management to customer management

To counter these challenges, businesses should prioritize abandoned cart recovery strategies, which yield substantial benefits

We dive into best practices to help build strong partnerships with OTAs while driving revenue growth. From hidden secrets to practical tips!

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

Big data for hotels refers specifically to the collection of guest-related information, typically obtained through zero-party and first-party data sources

While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

Hoteliers that want to streamline sales and take advantage of high-value buyers can no longer afford to maintain cumbersome processes