revenue

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences

Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels

Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor