revenue
How Do Hotels Fill Those Last Available Rooms?
Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling […]
The Value of Segments and Impact on Revenue
Data is daunting and tracking it can be exhausting and sometimes over complicated, but honestly if you aren’t tracking your business you are potentially running blind. And by that I […]
“Dirty Data”: One source that might be harming revenue performance
Historical demand has long been a critical component of dynamic pricing and Revenue Management Systems (RMS). NB: This is an article from IDeaS An even more critical requirement for RMS […]
5 Ways to be a Better Revenue Manager
Revenue management is an art, and like all art it’s a constantly evolving process that can never be mastered. In this area of ever-changing elements, such as customer behavior trends […]
Which came first: the forecast or the price?
This is right up there with the philosophical riddle, “which came first, the chicken or the egg”. As a metaphor it provides lively conversation and debate, even when the answer […]
The ABC guide to maximising revenue
Maximizing revenue proves to be a challenging task even for those experienced hoteliers who know all the ins and outs of their business. It’s not only about management and trying […]
Basic, Better, Best: Low season revenue strategies
Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and […]
Conversion is King For Marketing and Loyalty Initiatives
For all the fanfare that accompanied the start of brands’ campaigns a year and half ago, hotel CEOs’ public discussion of the success of this media blitz around hotel loyalty […]
Profit Rise Provides Welcome Respite for Hotels in the Middle East & Africa
Hotels in the Middle East & Africa recorded a 6.6% year-on-year GOPPAR increase in August, which was only the third month this year in which profit growth has been achieved, […]
5 Signs Your Revenue Strategy is Behind the Times
Technology moves fast—no, make that really fast. Technology today analyzes higher volumes of data, outputs purer insights and offers up more opportunities than ever before. An omnipresent IoT ecosystem finds […]
