revenue

a female face with a data overlay reflecting the importance for hotels to ensure their forecasting is guided by data but refined by people

Data Overload? Turn Raw Numbers Into Smart Business Decisions

Here’s how to make your hotel data work for you and turn it into fast and profitable business decisions through better hotel data analytics

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rockets boosting into space reflecting need for hotels to do a mid year reset to boost hotel marketing and revenue

5 Strategies to Boost Hotel Marketing and Revenue in H2 2025

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

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Why it’s Time for Boutique Hotels to Flip the Tech Stack

Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience

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From Guests to Data to Dollars: Boost Revenue and Loyalty

Unified guest data can supercharge both revenue and guest satisfaction. But too many hotels are still operating with fragmented systems

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Why Hotel Revenue Management Needs to Be Smarter and Simpler

How to transition from chaos to clarity, transforming your revenue manager role from a high-stress data operator to a high-impact strategic leader

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Hotel Performance Marketing to Drive Direct Bookings

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

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Beyond Attribute Based Selling to Unlock New Revenue

As hotel tech advances, we’re seeing a shift from attribute-based selling to hospitality retailing, a more dynamic and flexible approach

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Multi-Channel Abandoned Cart Recovery Playbook

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

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Shrinking Booking Windows: 5 Strategies to Future Proof

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

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How to Manage OTA Bookings and Commissions Profitably

Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

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