revenue
Group Business: Summer Strategies to Market Your Outdoor Space
Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management
What Strategies are Hotels Using to Attract Business Travelers?
One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules
Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager
Little & Often. The Winning Strategy for Hotel Pricing
Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights
Hotel Revenue Management: What Could Possibly Go Wrong?
we look at four core challenges in revenue management and explore the potential risks posed by each challenge and offer advice for revenue managers and CEOs
How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings
Talent Trends Study: A Future Hotel Workforce Crisis?
We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
What are the Benefits of Starting a Loyalty Program?
Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it
AI Revolution: Bridging the Hotel Revenue Management Skills Gap
Transitioning existing revenue management staff to an AI-driven approach presents its challenges that hotels must proactively address