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A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move