revenue

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director

When done well, cross‑selling creates value for everyone: smoother, more personalized experience for the guest and stronger hotel performance

Your revenue manager is at the office, buried in spreadsheets, frantically copying and pasting data before the morning revenue meeting. Sound familiar?

When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly

To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation

Here is the round up of Hotel Success Stories from our Expert Partners during August outlining increased bookings and revenue

Hotels should leverage flash sales, rate alerts, and limited-time messaging – but only when paired with free cancellation or price match guarantees