revenue

a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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hotel corridor illustrating the need for revenue and commercial leaders to walk the floor and really understand their rooms i.e. their product offering which affects adr

How To Increase Your ADR – Part 3 (Take A Walk)

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

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Creative Voucher Strategies for Boosting Revenue & Guest Loyalty

Crafting effective voucher campaigns is key for maximising impact and driving both short-term revenue and long-term loyalty. Here are some creative ideas:

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Are Third Party Sites Holding Your Profits For Ransom?

You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]

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What is a Customer Data Platform (CDP) and How It Drives Success

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

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Data: How Independent Hotels Can Compete With Large Chains

Data is now an invaluable commodity for independent hoteliers to analyze both internal and market data to compete with larger chains

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How to Prevent Hotel No Shows and Last Minute Cancellations?

Understanding guest cancellations or no shows can reveal important trends and help refine offerings to better meet their needs and expectations

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Blastness "Who Are We": In Conversation with Piergiorgio Schirru youtube thumbnail and article image

Blastness “Who Are We”: In Conversation with Piergiorgio Schirru

In this “Who Are We” interview we hear from Piergiorgio Schirru of Blastness, about their solution, geographical focus, typical client profile and backstory

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arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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Why Your Hotel Direct Bookings Are Falling Short (And What To Do)

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

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