revenue

How to Fix the Validation Problem When Choosing an RMS
A hotelier may decide to choose a ‘cheaper’ RMS system because they think they are saving money but they are overlooking the fact performance is everything
Improve 7 Bad Habits to Become a Successful Hotel Revenue Manager
a Revenue manager should not only prepare accurately the strategy, but also be open and flexible, constantly measure the results, and work with technology
Breaking Down Silos, Maximizing Profits: Revenue Management Evolves
In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred

7 Hotel Commercial Mistakes and What To Do About Them
7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve
Metasearch: The Rate Parity Battleground for 2021
Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch
Taking Revenue Optimisation Beyond the Rooms Department
Total hotel revenue optimisation is about every source of revenue at the hotel and understanding customer value. Shifting focus from top-line to bottom-line
Fixing the Fragmented Direct Funnel
As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

The Cost of Inaction – Will Hotels Revert to Type?
Vaccination campaigns are fired up and countries are reopening. It’s time to look at a future where hotels will be able to operate in high demand again
9 New Hotel Rate Types For The Post-Covid Traveller
The pandemic has demanded that industry be creative with its rate offerings, promoting flexibility with direct bookings and a push towards personalization
U.S. Hotel Recovery Will Continue But Don’t Expect Dramatic Gains Yet
For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels