revenue

Static pricing may simplify operations, but it is one of the easiest ways to kill your earning capacity. To maximize revenue, rethink your strategy

Getting something cheaper always feels like a win and hotels have definitely caught on to this, discounting and offering tons of deals to get people to book

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Modern revenue management is no longer about pricing alone; it’s a holistic strategy influencing every aspect of hotel operations

We look at the Revenue Managers current responsibilities and future developments of this role, as well as opportunities and challenges faced

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

Whether upselling, re-engaging past inquiries, or creating enticing bundled offers, a proactive sales approach will optimize performance and profitability