revenue

How to Manage Seasonal Fluctuations in Hotel Occupancy

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet

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Holiday Hotel Promotion Strategies to Boost Group Revenue

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

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Mobile Only Pricing: A Discount for Mobile Bookings

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

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Maximize Profitability: Understand Your Hotel Distribution Channels

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

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mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy

Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

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green apple and red apple being compared reflecting why traditional compsets are holding hotels back

Beat “Comparisonitis” as a Revenue Leader

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

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Automated Upselling Improves Guest Experience and Revenue

Autopilot upselling represents an evolution in hospitality that supports both enhanced guest experiences and increased revenue and profit potential

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left brain and right brain coming together reflecting impact of emotional intelligence in revenue management to drive profitability

How Emotional Intelligence in RM Drives Profitability

We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins

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