revenue
How to Manage Seasonal Fluctuations in Hotel Occupancy
Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

Ready, Set, Book! Last Minute Eye Catching Black Friday Campaigns
With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet
Holiday Hotel Promotion Strategies to Boost Group Revenue
We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences
Mobile Only Pricing: A Discount for Mobile Bookings
Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely
Maximize Profitability: Understand Your Hotel Distribution Channels
We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out
Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return
We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming
Beat “Comparisonitis” as a Revenue Leader
We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis
Automated Upselling Improves Guest Experience and Revenue
Autopilot upselling represents an evolution in hospitality that supports both enhanced guest experiences and increased revenue and profit potential
How Emotional Intelligence in RM Drives Profitability
We look at how mastering Emotional Intelligence in the realm of Revenue Management is your hidden arsenal for increasing profit margins