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What is a SWOT analysis of a Hotel?

SWOT analysis for Hotels comes in handy when deciding whether to proceed with specific changes or investments in your hotel by analyzing the pros and cons

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Why Is Market Segmentation Important For Your Hotel?

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

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How to Create Alignment From a Fragmented Booking Funnel

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

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How to Measure Your Hotel Profitability

Understanding hotel profitability ratios isn’t always straightforward because you may not have all the information you need to understand your ROI or ROE

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Prepare Your Hotel For Winter Bookings

Whoever it is you’re targeting, now is the time to launch your winter campaign or campaigns. Make it easy for them by offering an attractive deal

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Hotel Guest Experience Needs To Improve To Maintain Rates

Prioritizing the guest experience comes at the cost of profitability but is necessary in order to maintain the rate growth seen over the past few years

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New Data Sources To Help Commercial Teams Make Better Decisions

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

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Parity is Over: Define New Pricing Strategy with Booking and Expedia

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

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Offers and Incentives Give Hotels Major Value Creating Opportunities

With guests focused on purpose-driven experiences, hoteliers that adapt to more experience-focused offers will succeed in the changing world

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Should Investors Expect Hotel Incomes to Keep Pace with Inflation

Hotel investments come with counteracting exposures to inflation of operating revenues and expenses that may neutralize inflation impacts on profits

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