revenue

Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

Personalization today is defined by flexibility and choice. Offering enticing options, hotels can make selling these services to guests more straightforward

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

It’s a case of pleasure over business for US hotels according to our data, as tourism-heavy locations have outperformed when it comes to pricing recovery

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

The pace of the recovery of group business and the amount of business on the books for 2023 have hotel executives feeling more confident in the segment

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation