revenue

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

Strategic approach to TT.OO. management can be the difference between a hotel that is content with its revenue or one that thrives in a competitive sector

Learn how to apply three key yield management tactics to optimize your hotel’s pricing strategy. Increase your revenue and occupancy with data-driven insights.

In the past, we looked at optimal occupancy to help maximize profits. Now, we have multiple available data sets that enhance revenue management strategies

Some of the most effective pricing strategies can be grouped into two categories: dynamic pricing and promotional techniques

Price skimming involves setting a high initial price with the understanding it may not attract maximum number of guests but generates significant revenue

The symbiotic relationship between revenue management and metasearch is where the magic happens. Here’s how they complement each other

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels

Group events continue to be a cornerstone of a profitable revenue strategy, so no surprise that hoteliers always eagerly anticipate event-related bookings

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests