revenue

Hotel Forecasting in The New Normal – Has Anything Changed?
We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

Don’t Overlook Competitor Data in Your Pricing Strategy
Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator

The Power of Mobile in Driving Direct Traffic Conversions for Hotels
Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020
The Importance of Upselling in Hotels
Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling
Revenue Management Invaluable to Increase Hotel Valuation Over Time
Owners and investors need to thoroughly plan, test, and adapt their approach to pricing and revenue management to optimise long-term commercial success
How Hoteliers Made the Right Rate Decisions This Time Around
Protecting rate is the goal of any hotel operator. It’s easier said than done in the face of the countless intermediaries looking to take a piece of the pie

New Expert Partner: Franco Grasso Revenue Team
Franco Grasso introduces us to his company, their core service, typical client profile, why he got started and what value they bring to their clients
Room Pricing Strategies for Independent Hoteliers
In order to stay competitive and maximize profits, hotel room pricing should be dynamic, based on real-time hotel and market data; not just set-and-forget
Revenue Management in a Changed Landscape
Revenue management is being considered in a new light as hoteliers grapple with heightened guest expectations, increased competition, and rapid changes

Is Revenue Strategy Just a Pipedream for Most Hotels?
Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic