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Hotels that provide exceptional guest experiences rank better in online reviews, get more referrals, and secure the business of more return customers

SWOT analysis for Hotels comes in handy when deciding whether to proceed with specific changes or investments in your hotel by analyzing the pros and cons

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

Understanding hotel profitability ratios isn’t always straightforward because you may not have all the information you need to understand your ROI or ROE

Whoever it is you’re targeting, now is the time to launch your winter campaign or campaigns. Make it easy for them by offering an attractive deal

Prioritizing the guest experience comes at the cost of profitability but is necessary in order to maintain the rate growth seen over the past few years

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

With guests focused on purpose-driven experiences, hoteliers that adapt to more experience-focused offers will succeed in the changing world