revenue

How Often Are You Being Undercut On Metasearch?

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

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one hot air balloon rising above 4 others reflecting importance for hotels to adjust their booking behaviour before competition do

Take Advantage Of Changing Booking Behavior Before Your Competition

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

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thumbnail image for franco grasso revenue team article about why an rms will never replace human revenue managers

Why an RMS Will Never Replace Human Revenue Managers

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

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Hotel Occupancy Leaders Appeal to Both Business and Leisure Travel

Hotel RevPAR looks to be on steady footing; however, a look at RevPAR contribution shows a greater influence from ADR as opposed to occupancy in many areas

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different colour casino poker chips reflecting different hotel distribution channels and technology needs

How to Build the Ultimate Distribution Technology Strategy for a Casino Resort

The biggest winners in the casino resort market are those that reduce customer effort while delivering the best experience both digitally and in person

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5 Steps to Effective Restaurant Revenue Management

If you’re building a strategy to maximise your hotel restaurant’s profitability, you need to understand the revenue performance of your restaurant currently

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graphs which could reflect the new era of hotel revenue management moving beyond rates

Are You Pricing Based On Your Competitor’s Actual Rates?

To effectively shape your pricing strategy and make informed rate decisions, you need to ensure you compare the true amount a customer will be paying

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Personalisation: 4 Steps to Stay Relevant and Delight Your Guests

Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own

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3 people working in a hybrid hotel demonstrates the varied inventory needs required to respond to demand

How Hybrids & Hostels Can Rapidly Shift Inventory For Changes in Demand

Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers

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Price Optimisation: The What, The Why and The How

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

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