revenue

An evaluation of use and productivity may reveal opportunities for incremental revenue and/or margin in existing areas on-site

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

For one thing, your Black Friday rate needs to be the absolute best you offer because that’s what customers have been conditioned to expect

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

To sweeten the deal operators often offer the bundle at a discount, with two types of discount frames dominating practice

To most hoteliers, the term revenue management brings to mind a set of complex tools and analytics used to optimize room rates. And rightly so, there is a lot that […]

Corporate clients may be looking to treat employees to a holiday event as a way to rebuild that face-to-face connection

To put it simply, a sales cycle in a hotel is not just about turning a lead into a guest, but also repeating the success by acquiring repeat reservations

The shift in technology and market demand offers hotels an opportunity to reimagine their revenue strategies and offer a hyper-personalized guest journey